Director, Writer & Social Media Strategist · Rooral | 2020-2023

I wrote and directed brand videos for Rooral, shaping visual narratives that brought their mission of rural reconnection to life. These stories highlighted the wisdom of remote Spanish villages and the emotional transformation that comes from slowing down and living in harmony with nature and community. In addition to leading video storytelling, I developed and executed social media content strategies to extend Rooral’s message across platforms—creating visually cohesive, values-driven content that deepened engagement and built brand identity. My work helped position Rooral as a lifestyle movement that invites people to see that their wellbeing is interrelated with the wellbeing of their community.